Industry News | January 24, 2012
Hardee’s Beefs Up Breakfast With Steak ‘N’ Gravy Platter
A country-fried steak ladled with sausage gravy has been a stick-to-your-ribs breakfast staple for generations, but has rarely, if ever, found its way onto fast food menus…until now.
Starting today, Hardee’s is introducing the Country Fried Steak ‘N’ Gravy Breakfast Platter, complete with a breaded beefsteak smothered in sausage gravy, Hash Rounds, eggs, and a famous Made from Scratch Buttermilk Biscuit.
“Hardee’s has had a lot of success over the years introducing menu items that can usually only be found at traditional sit-down restaurants, and the new Country Fried Steak ‘N’ Gravy Platter continues that fine tradition at breakfast,” says Brad Haley, chief marketing officer for Hardee’s.
“We have offered several variations of Breakfast Platters in the past, but this is the first to showcase one of the most craveable morning entrees of all, a Country Fried Steak with sausage gravy. While that alone is a delicious choice, we added all of your favorite breakfast sides, including eggs, potatoes, and a Made from Scratch Biscuit for a complete meal. You definitely won’t leave hungry and at only $2.79, it’s a great deal for all that down-home goodness.”
The new Country Fried Steak ‘N’ Gravy Breakfast Platter is available at participating Hardee’s restaurants starting at $2.79. Prices may vary by location.
Food & Beverage
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