Industry News | April 11, 2005
Hardee’s Switches to Hand-Scooped Shakes and Malts
The suggested retail price for Hardee’s Hand-Scooped Ice Cream Shakes & Malts is $2.49, although prices might vary at franchised locations. The milkshakes and malts are served in clear plastic 16-ounce cups with clear plastic domed lids filled with whipped topping. The chain plans to offer vanilla, chocolate, and strawberry flavors, along with a fourth seasonal flavor, which is currently peach. “One of our chief goals with the introduction of our line of Angus beef Thickburgers almost two years ago was to deliver the quality of sit-down restaurant burgers at a fast-food place,” says Brad Haley, executive vice president of marketing for Hardee’s. “Now, we’ve done the same thing with our Hand-Scooped Ice Cream Shakes & Malts. Together with one of our Thickburgers, they make a perfect combination.”
Hand-Scooped Ice Cream Shakes & Malts are available in most Hardee’s restaurants starting today. The remainder of the chain’s restaurants will complete the roll-out by mid-summer.
“The quality and taste of our new ice cream milkshakes and malts are head and shoulders above anything being served by any major fast-food chain today,” says Brad Haley, executive vice president of marketing for Hardee’s. “Hardee’s has brought back the classic diner milkshakes and malts. Each is made with real ice cream that is hand-scooped and individually blended with milk and a choice of chocolate, strawberry, vanilla, or peach syrup, just the way they were made in the ‘old days.’ We’ll even mix in real malted milk powder for those guests who want to go super retro and order a malt.”
Food & Beverage
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