Industry News | January 21, 2008

Hardee's Adds Smoked Sausage to Morning Menu

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While many may think of smoked sausage as a lunch or dinner meal choice, Hardee's is offering diners the chance to satisfy their cravings in the morning. The premium Hillshire Farm link gained such a following in past years that customer demand led Hardee's to bring it back for a limited time.

The Smoked Sausage Biscuit is made using a split Hillshire Farm smoked sausage link tucked inside a steaming-hot Made From Scratch Biscuit. In Hardee's Midwestern restaurants, a folded egg and a slice of American cheese are added as well.

"Ever since Hardee's became the first fast-food chain in America to serve Made From Scratch buttermilk biscuits over 30 years ago, we have always searched for ingredients with comparable quality that would provide an ideal match," says Brad Haley, Hardee's executive vice president of marketing. "This smoked sausage is a perfect example since it offers the great taste and quality that people have come to expect from Hillshire Farm."

The Smoked Sausage Biscuit will be sold at participating Hardee's restaurants for $1.99 and is available in a small combo for $3.49 including hash rounds and a beverage. The Smoked Sausage Biscuit with Egg & Cheese will be sold in Midwest Hardee's restaurants for $2.49 or $3.99 for the small combo. Prices may vary.

In addition to bringing back the Smoked Sausage Biscuit in the morning, Hardee's is also offering diners two quality fish options during the Lenten season. The Fish Supreme Sandwich features a crispy beer-battered premium cod fish fillet, a slice of American cheese, iceberg lettuce and tartar sauce on a buttered, toasted honey-wheat bun. The Fish 'N' Chips Basket includes two beer-battered cod fish fillets, Natural Cut French Fries and tartar sauce. The suggested retail price for the Fish Supreme Sandwich is $2.99 and $4.99 for the Fish 'N' Chips Basket. Prices may vary.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.