Industry News | June 17, 2008
Hardee's Adds Strawberry Biscuit to Menu
"After our Blueberry Biscuits proved to be so popular with our customers last year, we began working on other fruit-filled biscuits to have ready for this summer, and the Strawberry Biscuit was the runaway favorite," says Brad Haley, executive vice-president of marketing. "To this day, we have guests begging us to bring back the Blueberry Biscuits, but the new Strawberry Biscuit, with sliced strawberries in strawberry syrup ladled onto a made from scratch buttermilk biscuit and drizzled with icing, should satisfy their cravings. And, if they need even more of a strawberry fix, they can order one of our latest hand-scooped ice cream shake flavors, the Strawberry Banana Smoothie, for lunch or dinner."
The Strawberry Biscuit is sold individually, or in two- or six-pack boxes for $0.99, $1.59, and $3.59, respectively. It can also be purchased in a small combo, featuring hash rounds and a small coffee, juice, or drink for $2.59.
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