Industry News | February 24, 2009

Hardee's Breaks from Biscuit Mold on Breakfast Menu

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Fast-food breakfast leader, Hardee’s, is combining a staple from the Lone Star State, Texas toast, with its breakfast expertise to create a new line of Texas Toast Breakfast Sandwiches. Sure to satisfy even the hungriest of cowboys, the new breakfast menu item features two slabs of buttered and grilled Texas toast piled high with egg, American cheese, and a choice of sausage, bacon or ham.

“Since Hardee’s has always been known for its hearty breakfasts, it made sense for us to look at making breakfast sandwiches on Texas toast," says Brad Haley, Hardee’s executive vice president of marketing. "The result was just as delicious as it was filling.”

The Texas Toast Breakfast Sandwich will be sold at participating Hardee’s restaurants for $1.99 and is available in a small combo for $3.69 including Country Potatoes and a beverage. Prices may vary by location.