Industry News | June 17, 2002
Hardee's Debuts Philly Roast Beef Sandwich
The Philly Roast Beef Sandwich consists of sliced roast beef topped with green peppers and onions in a garlic butter sauce with two slices of Swiss cheese, served on a freshly baked roll. The suggested price for the sandwich is $2.99, or $4.39 as a combo meal with fries and a drink.
"Hardee's Philly Roast Beef Sandwich is truly a 'best in class' product in the quick-service restaurant industry," said Brad Haley, executive vice president of marketing for Hardee's. "Both industry trends and our own research have told us that people want lunch options that are more substantial and satisfying in terms of quality, but are still quick and convenient. The Philly Roast Beef Sandwich is definitely both."
Food & Beverage
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