Industry News | August 20, 2007

Hardee's Launches New Natural Cut French Fries

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After a three-year search -- and an extensive amount of testing and consumer research -- Hardee's will launch new French fries to complement Hardee's Angus-beef Thickburgers. Beginning today, guests who order a combo meal or a side of fries will be treated to Hardee's new Natural Cut French Fries -- thicker fries with the potato skin left on them to mirror the kind of premium-quality fries found at sit-down restaurants.

To help celebrate the launch of its new Natural Cut Fries, Hardee's has declared this Friday "Free Fry-Day" at all U.S.-based Hardee's restaurants. Guests who stop by any Hardee's restaurant this Friday, Aug. 24, will be treated to a small fry on the house.

"When we first introduced our line of premium quality, Angus beef Thickburgers at Hardee's four years ago, we also began working on the rest of our menu with the goal of matching the quality of food found in sit-down restaurants," said Brad Haley, executive vice president of marketing, Hardee's. "That work led to the subsequent introduction of such popular menu items as our Hand-Scooped Ice Cream Shakes and Malts, but our search for French fries good enough to be served next to our charbroiled 1/3-, 1/2- and 2/3-lb. Thickburgers proved to be a bigger challenge than we thought. After many tries, we're pleased to be able to offer our guests a great fry that is the perfect complement to our great Thickburgers. And, now we can say with confidence that we believe we have the best burgers, shakes and fries in the business."

The new Natural Cut Fries will be sold at all Hardee's restaurants in small, medium and large sizes for $1.29, $1.49 or $1.69, respectively. Prices may vary. As previously announced, the chain will begin cooking the new Natural Cut Fries, and all other fried items, in zero trans fat, 100 percent canola oil starting in January.