Industry News | July 17, 2006

Hardee's Launches New Shakes and Malts Made with M&M's

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In a follow-up to last year's highly successful and popular "Cow Shake" ad for the chain's launch of Hand-Scooped Ice Cream Shakes & Malts(TM), Hardee's has re-enlisted the services of actor and "cow shaker extraordinaire" Kyle Dunnigan, this time pairing him off against a rival cow shaker to the hit tune "Milkshake" by Kelis. The sequel, titled "Cow Shake Off," supports the launch of Hardee's newest Hand-Scooped Ice Cream Shakes & Malts flavor made with M&M's® Milk Chocolate Candies.

The new Hand-Scooped Ice Cream Shake made with M&M's Milk Chocolate Candies are the chain's latest featured flavor. The new shake features real, hand-scooped vanilla ice cream and real milk, blended to order with M&M's milk chocolate candies pieces and topped with whipped cream. A scoop of malt powder can be added. The suggested retail price is $2.99, although prices may vary at franchised locations.

The new "Cow Shake Off" ad was created by Mendelsohn|Zien, Hardee's and sister chain Carl's Jr.®'s Los Angeles-based advertising agency. The agency is the developer of many iconic ads for both chains, including the Carl's Jr. "If it doesn't get all over the place, it doesn't belong in your face" campaign from the mid-90s and the more recent "Spicy Paris" ad starring Paris Hilton, which aired in both Hardee's and Carl's Jr. markets.