Industry News | March 31, 2009

Hardee's Offers NASCAR Collectors' Cups

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Hardee’s has teamed up with Coca-Cola North America to offer a NASCAR collectors’ cup and instant win game. Until May 24, 2009, burger fans will receive a special-edition racing cup with any large combo meal or large beverage purchase. The cup features members of the 2009 Coca-Cola Racing Family (Greg Biffle, Denny Hamlin, David Ragan, Kyle Petty and Jeff Burton), as well as an instant peel-and-win chance to win one of 40,000 prizes.

“Hardee’s always tries to keep on the pulse of our customers, and we have a huge base of NASCAR fans in our markets,” says Steve Lemley, vice president of field marketing at Hardee’s. “It was a natural fit to launch a promotion that would give them a chance to quench their hunger, their thirst for a tall Coca-Cola beverage and possibly a trip to see one of the highest-viewed NASCAR races--the Coca-Cola 600.”

The grand prize is a four-day/three-night trip for two to the 2010 Coca-Cola 600 in Charlotte, North Carolina. The prize package includes air travel and hotel accommodations, race tickets, and access to the VIP hospitality tent that will have special appearances by members of the Coca-Cola Racing Family. Other prizes include tickets to the Coca-Cola 600, Tailgate Packages, NASCAR gear, and various Hardee’s food items.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.