Industry News | September 30, 2008
Hardee's Offers Quarter-Pound Thickburgers
A new advertising campaign illustrates the size difference between the classic 1/3-pound Thickburger and the new 1/4-pound Little Thickburger in various humorous ways. In one ad, the Thickburger is described as a “Jock” while the Little Thickburger earns the “Jockey” title. In another, the Thickburger earns a Badonkadonk rating, while the Little Thickburger squeaks by with a Badinkadink. The ads were created by Los Angeles-based advertising agency, Mendelsohn|Zien, the masterminds behind many iconic Hardee’s ads including the memorable Paris Hilton commercial, “That’s Hot,” from 2005 and the Fake Restaurant campaign from earlier this year. To view the ads, visit http://www.mzad.com/demos/littlethickburgerads/.
Little Thickburgers are available in two versions: one fully loaded with cheese, produce and all the condiments and the other topped with cheese, diced onions, pickles, ketchup, and mustard. The new burgers are available at all locations and start at just $1.99. Prices may vary.
Food & Beverage
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