Industry News | November 5, 2001

Hardee's Offers "Six Dollar Burger"

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As the average lunch "hour" shrinks to just thirty-six minutes, according to a recent Steelcase Workplace Index Survey, office workers, students, and parents are looking for alternatives to the traditional casual dining experience.

Hardee's is tackling that demand head-on with a new premium restaurant-style burger offfer. The Six Dollar Burger ("so named," says the Hardee's news release, "because $6 is the minimum consumers would expect to pay for a similar product at leading casual dining restaurants) consists of a nearly half-pound charbroiled beefsteak patty, two slices of American cheese, mayonnaise, ketchup, mustard, red onion, pickles, tomato, and crisp lettuce on a large toasted sesame seed bun.

The introduction of the new burger coincides with Hardee's renewed focus on improving guests' experiences, and as the chain celebrates its fortieth anniversary.

"This is simply an outstanding burger that greatly exceeds the expectation of the fast-food consumer," said Brad Haley, Hardee's executive vice president of marketing. "After the success at Carl's Jr. [with a similar burger], we could not wait to offer this menu item to the Hardee's consumer."

The Six Dollar Burger is available now at participating Hardee's restaurants for $3.95 or in a combo meal with fries and a regular drink for $5.25.