Industry News | December 3, 2009

Hardee's Raises Money for Special Olympics Virginia

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Hardee's restaurants operated by Boddie-Noell Enterprises across Virginia raised more than $55,000 for Special Olympics Virginia. The annual fundraiser, called "Buy a Star, Be a Fan," in which stars sell for $1, began on October 13 and ran through November 9. The funds raised this year will help more than 1,000 Special Olympics athletes participate in the 2010 summer games.

Boddie-Noell Enterprises, the largest Hardee's franchise operator in the U.S., has been partners with the Special Olympics Virginia for 29 years, contributing in excess of $1 million to the organization during this time. Boddie-Noell owns and operates 180 Hardee's restaurants across Virginia.

"The 'Be a Fan, Buy a Star' Campaign grew significantly in 2009 and a lot of good will be done with that much-needed funding," says Rick Jeffrey, president of Special Olympics Virginia. "The significant thing about Boddie-Noell is that they not only raise funds for Special Olympics and volunteer, but that they employee our Special Olympics athletes and people with intellectual disabilities in their restaurants."

Boddie-Noell and Hardee's also partner in the Special Olympics Virginia "Training for Life" program, by employing persons with intellectual disabilities, some of whom are Special Olympics athletes, and providing a welcome workplace environment that breeds success.

"We are extremely appreciative of all the customers who supported Hardee's fundraising success this year," says Jerry Allsbrook, chief marketing officer for Boddie-Noell and a board member of Special Olympics Virginia. "We look forward to seeing all the local athletes and their families in Richmond at the 2010 Summer Games."
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.