Industry News | October 15, 2007

Hardee's Rolls Out Breakfast Burrito

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Beginning today, Hardee's customers who love a hearty meal in the morning but are pressed for time have a new option: the Country Breakfast Burrito. Offering the down-home flavors of a complete country breakfast with a south-of-the-border twist, the Country Breakfast Burrito is now available at all restaurant locations.

"This is no ordinary breakfast burrito," says Brad Haley, executive vice president of Marketing for Hardee's restaurants. "It's an entire country breakfast in the palm of your hand. It represents the first time that hungry breakfast customers can get eggs, bacon, ham, hash browns, and sausage gravy in a portable form that can easily be eaten on the go. True breakfast fans are really going to enjoy the Country Breakfast Burrito once they get their hands on it."

The Country Breakfast Burrito features two egg omelets filled with crumbled bacon and sausage, diced ham and shredded cheddar cheese with hash rounds, and a generous ladle of sausage gravy, all wrapped in a warm flour tortilla. It is offered for a limited time only and will be sold for $2.69 by itself or $4.09 for a small combo, which includes hash rounds and coffee. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 21, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,022 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.(R) restaurants, 1,905 Hardee's restaurants.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.