Industry News | May 16, 2011

Healthy Fast Food Takes a New Name

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Healthy Fast Food, Inc., which offers consumers a smarter alternative to America's favorite meals and snacks, announced its new company name, U-Swirl, Inc. With more than 50 franchises sold via area development agreements and franchise agreements, U-Swirl. is positioned to be a dominant player in the frozen dessert sector.

The company is changing its name from Healthy Fast Food, Inc. to U-Swirl, Inc. to better reflect the company's brand awareness and focus among consumers and investors alike.

"Today's announcement of U-Swirl marks a significant milestone for our company. The Healthy Fast Food name no longer adequately represented our business, and our position as a regionally recognized and nationally growing frozen dessert chain of cafes," says Rico Conte, CEO for U-Swirl.

"The U-Swirl name more accurately reflects our commitment to developing the best possible cafe experience for frozen desserts," Conte says. "Offering our guests the ultimate dining experience in self-serve desserts is our primary focus."

You may find Information on U-Swirl on the company's website at http://www.u-swirl.com/.