Industry News | October 10, 2012

Heartland Launches Mobuyle Mobile Payment System

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Heartland Payment Systems, one of the nation’s largest payments processors, made it easier for restaurateurs to accept/process card payments anywhere inside and outside a restaurant by unveiling its Mobuyle mobile payment acceptance solution for Apple iOS mobile devices, enabling merchants to take credit, debit, and gift card payments on the iPhone, iPad, and iPod touch. This release follows the successful launch and adoption of Mobuyle for restaurants Android version and Mobuyle for retail iOS and Android versions.

As one of the first secure, mobile payment applications fully designed and developed by a leading card payments processor, Mobuyle can be used by existing Heartland card restaurant merchants (new Heartland merchants must open an account) by downloading the free application from Apple’s App Store and purchasing a Mobuyle Encrypting Card Reader from Heartland.  Merchants just plug the reader into an Apple mobile device audio jack and swipe cards to process customer transactions from anywhere inside or outside a restaurant.
 
Simple to use, Mobuyle puts full terminal capabilities into the hands of restaurant staff while also enabling them to accept card payments with Store and Forward (SAF) functionality, giving them the ability to accept payments, even if they are out of range of cellular coverage or WiFi access. These robust capabilities allow servers to accept tableside card payments while also expanding restaurateurs’ payment options to coincide with their business offerings, including:
 
Pay at the table – waiters and waitresses can accept convenient tableside payment with customer tip entry and electronic signature capture.
Curbside pickup – speeds up the transaction process by allowing food runners/servers to accept car-side payments without having to go back into a restaurant to process a payment.
Catering – enables restaurateurs with catering services to accept card payments onsite during an event and the embedded SAF functionality is beneficial at isolated or remote locations/venues.
Delivery services – instead of paying more for card-not-present transactions, restaurateurs can now equip their delivery drivers with Mobuyle to accept payments at the door of a food delivery.
 
With Mobuyle, restaurant merchants pay rates similar to those for traditional card processing, which is more cost-effective than paying a higher, flat fee for all transactions like some other providers charge. In accordance with The Merchant Bill of Rights and its advocacy for the clear, straightforward presentation of processing costs, Heartland follows an interchange-plus pricing model which passes card brand fees directly through to the merchant and charges processing fees separately. Restaurateurs also save money by working with Heartland directly and bypassing third-party provider fees.
 
For restaurant customers, Mobuyle has tip capability that allows them to include a tip and then digitally sign their receipt before it’s printed or emailed to them.  Additionally, the various convenient payment options reduce the opportunity for skimming, as the card never leaves the customer’s sight.
 
To further ensure security, Mobuyle converts customer payment data into random characters using AES encryption, the most secure encryption available. Sensitive cardholder data is encrypted from the moment of card swipe or keyed entry throughout the transaction process. This protects cardholder data as well as merchants by augmenting their PCI compliance.
 
“Restaurant merchants need payment acceptance capabilities from just about anywhere, and Heartland is leading the charge in providing a secure and comprehensive mobile payment acceptance solution,” says Mike English, executive director of product development for Heartland Payment Systems, which is endorsed by the National Restaurant Association and 45 state restaurant associations. “By accepting credit, debit, and gift card payments through Apple iOS mobile devices, Mobuyle enables restaurateurs and their staff to enhance the overall customer experience.”
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