Industry News | June 19, 2012

Hispanic Customers Inspire Latest Domino's Combo

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Domino's Pizza is introducing Domino's Perfect Combo, a national bundle offer inspired by Hispanic customer feedback. This marks the first time Domino's has supported a bundle offer with a national Spanish-language TV campaign.

Domino's Perfect Combo includes two medium one-topping pizzas, a two-liter Coca-Cola product, a 16-piece order of Parmesan Bread Bites, and an eight-piece order of Cinna Stix.

Launched yesterday, the Spanish-language national advertising campaign demonstrates how Domino's Perfect Combo came to fruition based on the feedback from Domino's Hispanic customers, who wanted a complete meal for the entire family.

"Customer feedback is a top priority for Domino's, and we're excited to offer a combination of a few favorite Domino's products at a great price," says Patrick Doyle, Domino's president and CEO. "This is the first time we have introduced a Spanish-language advertising campaign around a national bundle offer, and we hope to help make the next family gathering even better by having something everyone can enjoy."

Domino's Perfect Combo is available for $19.99. While the combo was inspired by the insights of Domino's Hispanic customers, all consumers can enjoy the deal.

"Thanks to our Hispanic customers, anyone who orders from Domino's will be able to enjoy this great offer just in time for the summer," Doyle says.