Industry News | November 19, 2009

Holiday Flavors Added at Tasti D-Lite

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During the month of November, Tasti D-Lite has featured a combination of old and new fall flavors—Apple Pie, Caramel Apple, Pumpkin Pie, and new Pumpkin Cheesecake—as a complement to its daily rotation of more than 100 flavors of frozen desserts. Adhering to Tasti D-Lite’s mission of offering lower-calorie treats, each of these featured flavors has between 70 and 90 calories, 1.5 grams of fat, and 14 grams or less of carbs, plus 5 grams of protein, per 4-fluid-ounce serving. These flavors will also be available in the chain’s expanding line of cakes and pies, which will be promoted at 20 percent off at participating locations during the month of November.

In December, Tasti D-Lite will focus on two additional holiday flavors: Eggnog and Peppermint. Both flavors are 70 calories, 1.5 grams of fat, 10 grams of carbs, and 5 grams of protein per 4-fluid-ounce serving.

“Tasti is known for its flavor variety and our customers love that we bring out an array of popular holiday flavors at this time of year,” says Jim Amos, Tasti D-Lite’s chairman and CEO. “Since the launch of our new line of cakes and pies last year, we have even more potential to deliver the kinds of holiday flavors and treats that people look for during this period. But with Tasti, they can get all the creamy, delicious indulgence they want to make an occasion special, but without the fat, calories, or guilt that they have with other options.”