Industry News | May 5, 2006

The Holland, Inc. Presents First Burgerville Ranchers' Weekend

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The Holland, Inc., known throughout the Pacific Northwest for its commitment to sustainable practices, will be hosting its first Ranchers' Weekend at all 39 of its Burgerville restaurants.

Ranchers from the Country Natural Beef cooperative will be on hand at each Burgerville location to share the importance of environmentally friendly and socially responsible ranching practices.

"We partnered with Burgerville because of our shared values and commitment to helping maintain a healthy environment, healthy animals, healthy diets, healthy people, and healthy communities," said Doc Hatfield, one of the founders of Country Natural Beef. "Ranchers' Weekend provides us with an opportunity to meet Burgerville guests and thanks them for their role in making sustainability possible."

Country Natural Beef is the only natural beef cooperative in the U.S. whose sustainable agricultural practices are documented through third party certification from the Food Alliance. Country Natural Beef cattle have a 100 percent vegetarian diet and are completely antibiotic and hormone free.

The ranchers will be at the restaurants talking to Burgerville employees and mingling with guests on Friday, May 5 between the hours of 5 and 8 p.m. at most locations. For guests of the Dalles, Monmouth, Albany and Centrailia Burgerville locations, the ranchers will visit on Saturday, May 6 between 1 and 4 p.m. There will be information available on Country Natural Beef's graze-well/raise-well principles and guests can ask the ranchers questions. In addition, each Burgerville will be giving away Burgerville products and gift cards and there will be raffles for copies of the Oregon Country Family Ranch Beef Cookbook.

"Burgerville has a long-standing commitment to developing partnerships with local vendors who share the same core values," said Jack Graves, chief cultural officer at The Holland. "This weekend is an opportunity for our guests and employees to meet one of our local partners and learn about their individual ranches as well as the importance of sustainable practices at the ranch."