Industry News | September 13, 2013
HoneyBaked Ham Will Foil Breast Cancer This October
HoneyBaked Ham will replace its iconic gold foil with pink for the first time ever this October in honor of Breast Cancer Awareness Month.
Customers are invited to help “foil” breast cancer by assisting HoneyBaked in its support of the National Breast Cancer Foundation (NBCF) in its mission to provide free mammograms and diagnostic breast cancer services to underserved women.
“Everyone knows someone whose life has been affected by breast cancer,” says HoneyBaked Ham COO Maggie DeCan. “They are our mothers, sisters, daughters, co-workers, and customers. As a family-run business that caters primarily to women shopping for their own families, we are in a position to do some good and raise awareness in the communities in which we serve.”
During the month of October, $1 from each limited-edition pink foil–wrapped ham sold at participating HoneyBaked locations across the country will benefit the NBCF.
In addition, customers can participate in “Friends Foiling Breast Cancer Fridays” at HoneyBaked locations. Customers that wear pink and bring a friend for lunch on Fridays in October will receive buy-one-get-one-free sandwiches.
All month long, customers will have the option to add a donation of $1 or more to their purchase, directly benefiting the NBCF.
Fans of HoneyBaked’s Facebook page will also have the opportunity to nominate friends and loved ones who have been touched by breast cancer to receive a free family meal from HoneyBaked. One hundred families will be selected throughout the month of October.
“We’re excited to partner with HoneyBaked this year because they understand that early detection of breast cancer saves lives,” says Janelle Hail, NBCF founder and CEO. “Through their donation, we are able to offer free mammograms to those in need and spread a message of hope to women across the country.”
In 2012, donations helped the NBCF provide 25,681 free mammograms to women in need.
According to the American Cancer Society, more than 200,000 women are diagnosed with breast cancer each year. The key to surviving breast cancer is early diagnosis. Regular screening mammograms, breast self-exams, and yearly breast exams by your physician can help. NBCF helps save the lives of uninsured women by reaching them at a vulnerable time in their lives and ensuring their good breast healthcare.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.