Industry News | October 16, 2009

Hoops Coach Helps Papa John's Raise Money for Kids

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In nine weeks, Papa John’s raised $50,000 for the children of Kentucky with the help of University of Kentucky basketball coach John Calipari.

Calipari’s 850,000 Twitter and Facebook followers and CoachCal.com members raised funds through an online promotion, the Coach Cal 3-Pointer. The promotion included a large pizza with up to three toppings for $10, with $1 going to the John Calipari Foundation for Children, benefiting the Kentucky Children’s Hospital.

“Papa John’s is thrilled to be part of the excitement that Coach Cal brings to the Bluegrass,” says Jude Thompson, Papa John’s president and chief operating officer. “The promotion has exceeded our wildest expectations and continues to show us the power of online ordering, social media, and the Big Blue Nation.”

“Going into this promotion, Papa John’s anticipated that we would have interest from fans in Kentucky,” Thompson says. “What we didn’t anticipate was that 60 percent of the redemptions on this online promotion have been from outside the borders of our Commonwealth. That says something about the popularity of the program and the new coach. We’re proud to be on the team and to raise funds for the Kentucky Children’s Hospital.”

The John Calipari Foundation for Children is dedicated to the betterment of the lives of underprivileged children. All proceeds from the promotion will benefit Kentucky Children’s Hospital. Of the $50,000 being donated, $45,000 was raised through the online promotion and $5,000 was an additional gift from John and Annette Schnatter.