Industry News | June 29, 2010

For Hot Dog Month, Sonic Unveils Quarter Pounder

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Just in time to celebrate National Hot Dog Month, Sonic introduced its new and improved Footlong Quarter Pound Coney, a footlong hot dog topped with warm chili and melted cheese.

"Sonic's Coney has been a customer favorite for years," says Dominic Losacco, vice president of marketing for Sonic. "As part of Sonic's ongoing initiative to improve the quality of our products, we've made some significant changes to our signature Sonic entree to make it even tastier."

The new and improved Footlong Quarter Pound Coney is a blend of beef and pork and boasts a bigger size than ever before, weighing in at a quarter pound. The classic coney toppings of chili and cheese round out this entree that is reminiscent of summer picnics, baseball games, and family gatherings.

From June 28 to August 29, the new Footlong Quarter Pound Coney is priced for a limited time at $2.99.