Industry News | July 26, 2012
Hot Dog on a Stick Unveils First Drive-Thru Unit
Hot Dog on a Stick, an American icon since 1946, just made life easier for its on-the-go patrons with the opening of the popular chain’s first drive-thru location in West Jordan, Utah.
Guests can now pick up and enjoy fresh lemonade, yummy hot dogs cooked to golden perfection and other delicious bites on a stick–including breakfast –without stepping foot outside of their vehicle.
The new drive thru is specifically designed for anyone in too much of a hurry to sit and savor a meal–deadline-driven business men and women, parents with a backseat full of kiddos, hurried college students, and residents who don’t want to deal with local weather conditions.
For those in less of a hurry, the drive-thru at 2721 West 7800 South provides parking and a walk-up window for easy ordering.
“We live in a hurried world,” says Laurie Sonia, executive vice president. “We chose this location for our first drive-thru because of the active lifestyles of people in the region. We look forward to seeing how patrons react to the fun Hot Dog on a Stick experience while on the move.”
The new drive thru will also be the first Hot Dog on a Stick location to offer breakfast. Guests can now start their mornings refreshed and satisfied with delectable French toast sticks, hash brown and sausage on a stick, freshly brewed coffee and the best tasting orange juice. For an afternoon delight, the new drive-thru will serve savory chicken tenders on a stick, another new menu item being launched at the location.
“Dave Barham, CEO and founder, always looked for inventive ways to reach guests. Before store locations, Dave shared products from a portable hot dog stand hooked to his Lincoln Continental at county fairs. This is another creative approach, inspired by his legacy,” Sonia says.
The drive-thru will mark the seventh store location in Utah.
Food & Beverage
Move Over 4-Leggers, 2-Leggers Coming In!
Just ran across some surprising breakfast info and thought it was worth sharing, then watching where it goes. Although McDonald’s has offered its Southern Style Chicken Biscuit on the breakfast menu for several years now, and of course, Chick-fil-A menus chicken at breakfast, it came as a surprise to this writer that both chicken and turkey have gained significant ground on the breakfast menu. It seemed worthy of further investigation.
It turns out that both turkey and chicken have been getting more popular as a component of the morning meal. In a report published earlier this year, Technomic found that 24% of consumers surveyed said they’ve been eating turkey at breakfast more often than they had two years before, while 11% had been eating more chicken.
I dug further. Technomic also found that 70% of those saying their poultry consumption had risen mentioned a desire to eat more healthfully was the motivator behind their choices.
Okay, so chicken or turkey in the morning. But where were these people getting their wake-up proteins? Were they all firing up their broilers in the morning? Seemed unlikely.
So were they were going to McDonald’s or Chick-fil-A? Could be, but I discovered there are many operators offering chicken or turkey items in the a.m., I just hadn’t had my radar tuned in right.
Some of the options hew closely to the classics, with bacon or sausage made from chicken or turkey:
- Energy Breakfast Sandwich (Energy Kitchen) uses five egg whites with low-fat American cheese and turkey bacon on a honey whole-wheat English muffin.
- Power Panini Thin with Chicken Apple Sausage (Corner Bakery) is made with scrambled eggs or egg whites, chicken apple sausage, and Parmesan and Cheddar cheeses on thinly sliced whole-grain harvest toast.
- Santa Fe Egg Wrap (Einstein Bros Bagels) includes eggs, turkey sausage with ancho lime salsa, jalapeño schmear and pepper jack cheese.
Others use the more familiar forms of the poultry:
- Power Wrap (First Watch) is made with fluffy egg whites, turkey, spinach, house-roasted crimini mushrooms and Swiss in a sun-dried tomato basil tortilla.
- 2 Egg & Cheddar Sandwich with Roasted Turkey (Au Bon Pain) has a self-explanatory name and is served on a choice of breads.
- Breakfast Burrito with Chicken (Qdoba) is a flour or whole-wheat tortilla filled with grilled chicken, eggs, potatoes, choice of sauces and salsas, and optional shredded cheese or sour cream.
Did you note something in common in all those descriptions? Each one of them includes eggs!
Now I know what you’re thinking: this is a blog for the American Egg Board, so of course those items all include eggs. But foodservice operators are pretty savvy about the American consumer and they don’t include eggs just for fun. Eggs are a tasty, nutrient dense protein and just happen to be delicious.
Oh, by the way, are there eggs on the breakfast sandwiches you normally order? Uh huh. I thought so.
For more, visit www.AEB.org