Industry News | April 11, 2005

House of Blues Hooks Up with the Big Mac for Concert Promotion

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Live music brand House of Blues is teaming with McDonald’s Big Mac to kick off a three-week sweepstakes (April 12-May 2) starting with two launch concert events. Together, the first-ever partners are bringing in music and fast food to unveil the Big Mac “Are You MAC Enough?” sweepstakes.

Reigning Brooklyn rapper Fabolous, will perform tracks from his recently released third album, Real Talk on Atlanta Records at the Chicago kick-off tonight. On April 12, the momentum continues at the Los Angeles House of Blues with the hip-hop, Latin infused sounds of Grammy award-winning Ozomatli, playing from their latest album entitled Street Signs on Concord Records.

“House of Blues fits perfectly with Big Mac and relates to our customers,” says Douglas Freeland, director of brand/entertainment strategy McDonald’s U.S. marketing. “Much like rap and rock music, the Big Mac “Are You MAC Enough?” sweepstakes is energetic, far reaching and about individuality.”

“Music is a powerful tool to reach people,” says Fabolous. “The “Are You MAC Enough?” sweepstakes gives us a great opportunity to blend our style of music with this promotion.”

During the sweepstakes, a MAC code will be featured on Big Mac sandwich packaging at McDonald’s while supplies last. Customers can enter the code online or via text message for a chance to win the Grand Prize—tickets to attend 10 concerts, with a guest, at any House of Blues location in the U.S. from July 2005–July 2006. The Grand Prize winner chooses the concerts to attend, and air, transportation, and accommodations are included.

Ten additional winners will receive a select number of concert tickets to be used throughout the year in the winner’s regional area. Winners will be notified following the sweepstakes.