Industry News | May 7, 2012
“HowDoYa Mooyah” is Brand’s First National Promotion
MOOYAH is excited to announce the launch of "HowDoYa MOOYAH," the brand's first-ever national promotion rewarding the concept's devoted guests by asking them how they like to experience MOOYAH best.
Guests who visit participating MOOYAH locations across the country from April 30 to May 27 and show 'how they MOOYAH' will be given a free scratch card (no purchase necessary) for the chance to win MOOYAH gift cards, food, drinks and more; every card is worth something.
"'HowDoYa MOOYAH' showcases the many ways our guests are in control of their burger experience," says Alexis Barnett, director of marketing for MOOYAH. "We recognize everyone enjoys MOOYAH in many different ways, so by celebrating our guests' power of choice, we stay true to our mission."
"While 'HowDoYa MOOYAH' is our first-ever system-wide promotion, we're looking at new ways to celebrate our guests, team members, and franchise owners all across the country," says Alan Hixon, president of MOOYAH. "As the brand opens new restaurants this year, and aggressively expands into targeted markets within Texas, Oklahoma, Florida, and Virginia, expect that more communities in the country will be showing us 'how they MOOYAH' very soon."
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems