Industry News | September 14, 2000

Huddle House Premires Football Scratch and Win Game

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Huddle House Restaurants, Dodge Trucks, and the Atlanta Falcons are celebrating the football season by teaming up for a FANtastic Football Scratch and Match Game. The largest promotion undertaken by Huddle House is giving customers the chance to win a 2001 Dodge Ram quad cab truck at half-time of the Atlanta Falcons vs. Seattle Seahawks NFL game on December 3rd.

"This is by far the most aggressive promotional campaign ever undertaken by Huddle House restaurants," says Ron Rumley, Vice President of Marketing. "It perfectly aligns itself with the dynamic growth being experience by the entire Huddle House company. We are gaining new stores and new customers every day and the FANtastic Football Scratch and Match Game is a fun way to introduce new customers to Huddle House while rewarding our loyal customers with a chance to win an array of prizes."

The FANtastic Football Scratch and Match Game will be advertised on television throughout the months of September, October and into November during major SEC football games, NASCAR races and Atlanta Braves baseball games. Huddle House customers will receive the FANtastic Football Scratch and Match Game cards at each of the participating 24-hour restaurants throughout the Southeast and Midwest.

Winners who scratch off three matching football squares on the game card will redeem the displayed prize. If the three matching prize descriptions reveal "Grand Prize Finalist" the customer wins an all expense paid trip to Atlanta, two tickets to the Atlanta Falcons football game in the Georgia Dome and the opportunity to drive off the field in a new Dodge Ram Quad Cab Truck. Thousands of Huddle House customers will win free food and drinks from Huddle House and will be encouraged to enjoy a signature Huddle House "Big House Breakfast Platter" while trying to win the grand prize trip and the Dodge Ram Truck.

"Huddle House has created a great team with Dodge and the Atlanta Falcons'," says Rumley. "By aggressively promoting the FANtastic Football Scratch and Match Game we are letting everyone know that Huddle House is serving up Big Contests, Big Winners, and Big House Platters 24 hours a day."

Founded in 1964, Huddle House is based in Decatur, Georgia, and continues to be a thriving system of family restaurants displaying success with its unique niche in the marketplace, offering any meal, any time cooked to order 24 hours a day. For additional information on Huddle House Restaurants, call 1-800-418-9555 or visit the Huddle House website at www.huddlehouse.com