Industry News | August 14, 2013

HuHot is Asking Guests to “Save Their Sauce”

HuHot Mongolian Grill, a leading create-your-own stir-fry concept, is adding to their sauce line-up. One of the restaurant’s rotating seasonal sauces will become a permanent addition to the sauce bar this fall, and HuHot is asking their guests to decide which one.

 

“Our guests are very passionate about their favorite sauces and favorite recipe combinations. We want to harness that passion on social media,” says Monica Minford, HuHot’s director of web development. At HuHot, guests have control over every aspect of their meals. Now with the Save My Sauce campaign, they even get to decide which sauces are available on the sauce bar.

 

This multi-pronged online contest allows guests to vote on HuHot’s website, Facebook, Twitter, Instagram, and Pinterest. “We wanted to make sure we were communicating with our guests on their preferred social platform,” Minford says. Guests can vote via an online ballot on the HuHot website or the brand’s Facebook page. Hashtags are also counted as votes, so fans are encouraged to use the #SaveMySauce tag plus their favorite sauce’s hashtag on Twitter, Instagram, and Pinterest. A list of hashtags and pin-able images are available online.

 

The Sauce of the Season program showcases a new limited-time sauce every three months, and the most popular will be making the transition to full-time sauce in November. So far over 2,500 guests have voted to save their sauce. HuHot will announce the winner September 3 so get your vote in by the end of the month if you want your voice heard!