Industry News | August 23, 2011

HuHot Lends a Hand to Back to Schoolers

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HuHot Mongolian Grill is rewarding its loyal guests with two exclusive offers this month. Facebook fans and HotClub e-mail members have access to “Back to School” coupons for students to use through the end of the month.

One offer is for a free grill meal for kids 10 and under with the purchase of an adult grill meal. The other offer is for 50 percent off a grill meal for high school and college students that have identification. HuHot is segmenting the messages based on information provided via the HotClub e-mail sign up sources. In doing so, HotClub members receive applicable targeted e-mails based on their demographic profile.

Consumer research done last year indicated that 75 percent of guests who visit HuHot more than once a month have three or more people in their household. In an effort to mobilize that base of consumers, HuHot is focusing on families.

“The majority of HuHot’s loyal guest base has children living at home and we want to give parents a reason to take time out of the busy back-to-school season to dine at one of our restaurants,” says Andy Vap, CEO of HuHot Mongolian Grills LLC.