Industry News | March 12, 2012

HuHot Mongolian Grills Kicks Off Video Contest

HuHot Mongolian Grills, a national franchise chain that makes a point of inviting patrons to “Feed Your Inner Warrior,” has launched a video contest this March with cash prizes.

“We’re inviting the public to submit original short videos about why your inner warrior loves HuHot,” says Stephanie Krause, marketing director of HuHot Mongolian Grills, LLC, a company with 42 locations in the Midwest and West.

“They can sing or dance or use animation, whatever works for them,” Krause says.

First prize in the competition is $1,000; second prize is $200 cash plus a $200 gift card; and third prize is $100 plus a $100 gift card. In addition, the winning entries will be distributed widely over the Internet and considered for use as part of the company’s advertising campaign.

The company will accept uploaded submissions online through April 15. All contest details, as well as links to company logos and music can be found at www.myinnerwarrior.com.

While video contests and the use of customer-generated advertising content have become a popular way for all sorts of companies to promote their brands—the Doritos campaign which broadcasts winning videos during the Super Bowl is the most famous example—it’s hard to imagine a marketing strategy and promotion that could be better matched to a message and to a company, Krause says.

“The dining experience at a HuHot Mongolian Grill is engaging and entertaining since the diner is involved in the creation of his or her meal,” Krause says.

“So by inviting our customers to create videos, which we’ll be sharing on social media sites, like Facebook, we’re using a fun and interactive marketing medium to promote a uniquely fun and interactive dining experience. The medium truly is the message.”

HuHot Mongolian Grills opened its first restaurant in Missoula, Montana in 1999 focusing on fresh food, signature sauces and great service. Over the past 12 years, the concept has grown to 42 locations in 15 states and that focus has remained unchanged.