Industry News | September 20, 2013
Hungry Howie’s Reintroduces Love, Hope & Pizza Campaign
Hungry Howie’s Pizza, a leading American pizza franchise, continues to join in the fight for its fifth year in support of Breast Cancer Awareness by holding the ‘Love, Hope & Pizza’ campaign during the month of October. Throughout National Breast Cancer Awareness Month at all Hungry Howie’s Pizza locations, pizzas will be served in light pink boxes emblazoned with the National Breast Cancer Foundation logo.
In October, for every pizza sold, every story shared, every new Facebook fan, and every picture tagged with #LOVEHOPEPIZZA, Hungry Howie’s Pizza will make a donation to the National Breast Cancer Foundation. Fans may also purchase a ‘Love, Hope & Pizza’ T-shirt online or at all restaurant locations for $15.99 or a rubber bracelet for $1 with all proceeds going to the cause. Hungry Howie’s Pizza has already raised nearly $800,000 for breast cancer research over the last four years, and hopes to surpass the $1,000,000 raised mark this year.
“With the wonderful positive feedback and responses to the last four years, ‘Love, Hope & Pizza’ has become an integral part of our brand, and we are proud to partner with the National Breast Cancer Research Foundation for this truly important cause,” says Rob Elliott, vice president of strategic marketing, Hungry Howie’s. “We hope our participation can resonate with even more touching and positive stories within our communities, and truly believe that we can change the lives of many people by adding flavor to the fight.”
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