According to the American Cancer Society, an estimated 192,370 new cases of invasive breast cancer are expected to be diagnosed among U.S. women in 2009. Through October, Hungry Howie’s Pizza will join the fight against breast cancer. Throughout the month at all participating locations, all pizzas will be served in bright pink boxes emblazoned with breast cancer awareness ribbons instead of the original yellow boxes the brand usually features.

For every pizza purchased, Hungry Howie’s will make a donation to the National Breast Cancer Foundation Inc.

“We know many people are affected by this disease so we are proud to lend a helping hand and do everything we can to make a difference,” says Jeff Rinke, Hungry Howie’s vice president of marketing and product development.