Industry News | February 5, 2013

Hungry Howie's Launches Flavored Crusts of the Month

Hungry Howie’s Pizza, the originator of the Flavored Crust Pizza and one of the nation’s top pizza franchises, is celebrating its 40th birthday in 2013 by offering a special Flavored Crust of the Month.

February’s limited-time-only crust flavor is Cheese Puff. 

“Cheese Puff is a unique flavor that customers will love,” says Rob Elliott, vice president of strategic marketing. “We are celebrating our 40th birthday by providing fun, new crust flavors for our loyal customers. February’s flavor is delicious, and we are excited to introduce Cheese Puff crust to our loyal fans.”

Hungry Howie’s Pizza will continue its popular meal deals for any budget at $5, $10, $15, or $20. Customers can get a small two-topping pizza or a medium cheese pizza for $5; one medium two-topping pizza and Howie Bread, or one large two-topping pizza for $10; two medium one-topping pizzas with Howie Bread and dipping sauce for $15; or two large one-topping pizzas with a 2-liter of Pepsi, Howie Bread, and dipping sauce for $20.

Hungry Howie’s Pizza signed 15 new franchise agreements and opened 10 locations in 2012. This year, it plans to sign 30 agreements and open 25 locations.

Hungry Howie’s Pizza is targeting Ohio, Pennsylvania, Georgia, Texas, and California for growth.

Founded in 1973, Madison Heights, Michigan–based Hungry Howie’s Pizza has more than 550 locations in 20 states.

Hungry Howie’s Pizza is the originator of the Flavored Crust Pizza and one of the nation’s largest pizza franchises. The menu also includes oven-baked, calzone-style subs; chicken wings and boneless wings; bread; and salads.

Crust flavors include Original, Buttered Cheese, Garlic Herb, Ranch, Cajun, Butter, Onion, and Sesame.