Industry News | December 13, 2012
Hungry Howie's Raises $275K for Breast Cancer Foundation
In 2012, Hungry Howie’s Pizza & Subs joined the fight against breast cancer for the fourth time, raising $275,000 for the National Breast Cancer Foundation.
The company’s Love, Hope & Pizza campaign has raised $750,000 since it started in 2009.
For the campaign, which took place in October, all pizzas were served in bright pink boxes emblazoned with breast cancer–awareness ribbons instead of the classic yellow boxes Hungry Howie’s usually features.
Hungry Howie’s made a donation to the National Breast Cancer Foundation for every pizza purchased. They also made a donation for every new Facebook fan, for every breast cancer story fans shared on the Hungry Howie’s Facebook page, and for every tweet using the hashtag #lovehopepizza throughout October.
“The Love, Hope & Pizza campaign has gotten better and better every year, and we are thrilled to have once again surpassed our fundraising goal,” says Jeff Rinke, vice president of marketing. “Hungry Howie’s is so proud to donate $275,000 to the National Breast Cancer Foundation this year. We are committed to continuing this campaign in years to come.”
Throughout this year’s campaign, Hungry Howie’s gave away 83,000 Love, Hope & Pizza wristband bracelets to customers who added $1 donation to their order. They also gained 50,000 Facebook fans.
Founded in 1973, Madison Heights, Michigan–based Hungry Howie’s Pizza is the originator of the Flavored Crust Pizza and one of the nation’s largest pizza franchises. Hungry Howie’s has more than 500 locations in 24 states.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
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