Industry News | February 28, 2013

HyperActive Technologies Helps DQ with Drive Thru

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HyperActive Technologies, a technology company for the restaurant industry, has expanded its suite of drive-thru products for Minneapolis-based Dairy Queen Corporation, which will now include the HyperView PE order confirmation display (OCD), and DriveTime Cloud drive-thru management system.

HyperView PE is powered by a single CAT5e cable and saves operators money by reducing or eliminating electrical installation costs. It also features a bright and long-lasting display.

DriveTime Cloud is a drive-thru management system, which provides and stores data via cloud computing for less than half the price of other models.

HyperActive Technologies’ HyperView OCD and the QTimer drive-thru timer were already approved products available for Dairy Queen stores across the United States and Canada.

“We are honored to offer new drive-thru technologies for Dairy Queen,” says Dan Villas, vice president, sales, HyperActive Technologies. “All of us here are excited about the opportunity to help DQ franchisees improve the drive-thru experience for their customers and, consequently, increase their profitability.

“Our engineering experts are continuously improving the way [quick serves] achieve greater efficiencies, and Dairy Queen’s decision to recommend our technology suite to its franchisees is testament to the ongoing confidence in our innovative products from one of the world’s most successful quick-service restaurant brands,” he adds.

The product expansion with Dairy Queen comes on the heels of HyperActive Technologies’ growth in 2012. The technology company recently announced it experienced a 57 percent growth rate in 2012 revenue compared to 2011, boosted in part by customer loyalty and growth among new prospects.

Villas says Dairy Queen franchisees will also have access to a warranty and extended, multiyear advanced exchange program. If the need arises, parts and replacement products are available within a few days of any identified issues, and comprehensive product advancements are provided as part of an annual support and maintenance program.

HyperActive Technologies is also making equipment leasing and special financing options available for all for Dairy Queen operators.

“By harnessing the power of HyperView PE and DriveTime Cloud, Dairy Queen understands how these two new products could positively impact its continued commitment to customer service, guest loyalty, and increasing profits at the drive-thru window,” Villas says.