Industry News | November 30, 2009

Ice Cream Shakes Going For Half Off at Jack in the Box

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Jack in the Box announced that from 2:00 p.m. to 5:00 p.m. through December 28, participating restaurants will offer a half-off discount on all real ice cream shakes, including two seasonal flavors now on the menu: Egg Nog and Pumpkin Pie.

“From holiday shopping to cramming for final exams there’s so much going on at this time of year,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “Add in the impact of a worrisome economy and it’s no wonder consumers are feeling a little stressed. We think everyone deserves a break, including a price break. So Jack in the Box is offering a great afternoon discount on our delicious flavors of real ice cream shakes.”

In addition to Egg Nog and Pumpkin Pie, shake flavors include Oreo Cookie, chocolate, strawberry, and vanilla. Half-off prices are $1.25 plus tax for regular and $1.50 plus tax for large, at participating restaurants. Made with real vanilla ice cream, each of Jack’s shakes is served with whipped topping and a maraschino cherry.