Industry News | April 2, 2009

Iced Coffee Day to Raise Money for Injured Vets

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Dunkin' Donuts wants Americans to kick off spring with a refreshing cup of Iced Coffee that will help make a difference for our injured veterans in need.

The price for a small (16 oz.) cup of Iced Coffee will be reduced to 50 cents at participating Dunkin' Donuts shops throughout the country during Dunkin's all-day "Iced Coffee Day" event on April 21.

For every small Iced Coffee purchased on this day, Dunkin' Donuts will donate five cents to benefit Homes for Our Troops, a national, nonprofit organization that builds specially adapted homes for severely injured veterans.

"Dunkin' Donuts admires and respects the commitment of veterans who have given selflessly to their country and we are proud to play an active role in helping them rebuild their lives," says Steve Caldeira, chief global communications & public affairs officer for Dunkin' Brands.

"We hope our involvement will inspire our customers to sign up to become Homes for Our Troops volunteers and join our effort to help these brave men and women live the rest of their lives to the fullest."

Dunkin' Donuts began its partnership with Homes for Our Troops in December 2008 when the Dunkin' Brands Community Foundation donated $100,000 to the organization to support ten "Build Brigades."

A "Build Brigade" is a three-day construction blitz to get a house framed, install doors, windows, roof, and siding. Professional trades people and volunteers will participate in more than 30 "Build Brigades" throughout the country in 2009.

Dunkin' Donuts is also launching a nationwide call to recruit one million new volunteers to support Homes for Our Troops' efforts and our nation's courageous servicemen and women.

Volunteer opportunities include donating services for a local "Build Brigade" to help construct a home for a veteran in need, donating materials, equipment or land for new homes, joining a street team to help build awareness, hosting a virtual fundraiser, or making a monetary donation. The first 200 people to sign up as volunteers today at the company's Web site will receive free Dunkin' Donuts coffee for one month.