The ICEE Company announced the appointment of Steve Every as vice president, eastern zone, of The ICEE Company.

He will report to Dan Fachner, president. His appointment was effective January 7, 2013. 

Every's new job as vice president general manager eastern zone gives him responsibilities over sales growth, account management, and financial strength throughout the eastern zone.

Every joined The ICEE Company in the role of service development and international sales development in August 2009. He was promoted into a new role as general manager east zone in May 2011.

Prior to joining ICEE, Every was employed by IMI Cornelius for 24 years, during which he held roles in manufacturing management, technical service, key account management, and general management in Australia.

Every relocated to the U.S. in 2001 with IMI Cornelius in the position of frozen equipment global category manager. Every has extensive experience in frozen beverage and equipment, having worked throughout Asia Pacific, Europe, the U.S., and Central America with key local and international brand customers.

Every is married with three kids, all of whom are in college. He and his wife reside in Chicago, Illinois.

“We are thrilled to announce Steve's promotion to VP/ GM Eastern Zone,” Fachner says. “His hard work and dedication have continued to shine through. Steve's vast experience in the ‘frozen business’ has been a large part of our success and growth over the past few years.”

The ICEE Company, the leader in the frozen carbonated beverage industry, offers the most comprehensive FCB package and service network in the industry. The ICEE Company is a subsidiary of J&J Snack Foods Corpand operates branch offices throughout the United States, Mexico, and Canada.

Beverage, Employee Management, News