Industry News | February 19, 2014
IFYA Hosts Frozen Yogurt Cup Design Contest
The International Frozen Yogurt Association (IFYA) and CarryOutSupplies.com are holding a national design contest, Put Your Best Cup Forward, to find the best frozen yogurt cup design. The winner will receive 10,000 custom printed 16-ounce paper frozen yogurt cups.
The contest is designed to recognize frozen yogurt shops for their attractive frozen yogurt cups and inspire other frozen yogurt shops to create memorable frozen yogurt cup designs. The cup design contest will showcase the best of cup designs.
Entrants are invited to submit entries and post their color cup images on the IFYA Facebook page through March 31. Entrants can post up to 3 different cup designs. The images should show the front and back of the cup and be clearly labeled so that viewers know which front of the cup and back of the cup designs go together and whether the design is for the front or back of the cup. The submitted images can be a computer generated graphic file, pictures of an existing design already made into a cup, or hand drawn cup designs.
“We are excited to recognize frozen yogurt shops for their design excellence,” says Susan Linton, president of the International Frozen Yogurt Association. “This contest is open to prospective frozen yogurt shop owners as well. We’d love to turn someone’s frozen yogurt cup design dreams into reality—their own custom frozen yogurt cups.”
“We believe an attractive cup design is an important piece of the puzzle to a successful frozen yogurt store. We want to create an opportunity for yogurt stores around the country to showcase the imagination and creativity they put into designing their store cup,” says Andy Lin, Web and marketing manager of CarryOutSupplies.com. “With the grand prize of 10 free cases—that’s 10,000 cups—of custom printed cups this contest is a great chance for frozen yogurt stores that are on the fence about having their own cup to jump in with both feet.”
This new contest, which will be hosted on the IFYA’s Facebook page, consists of two stages. Facebook votes from fans will determine which frozen yogurt cup designs move on to stage two. Designs must receive at least 10 Facebook votes to move on to stage two. In stage two, an expert panel of judges from the IFYA and CarryOutSupplies.com will select the best cup design based on uniqueness, creativity, and overall attractiveness. The winning cup design will be announced on April 11, 2014.
Food & Beverage
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