Industry News | June 2, 2008

IHOP Creates Nine New Pancake Flavors

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IHOP has created nine new pancake flavors that celebrate the U.S. as part of its 50th birthday festivities this July.

From June 2 through September 7, IHOP restaurants will offer nine new Discover America pancake flavors, with three pancake flavors each month. During this same period, guests can visit www.ihop.com to enter the Discover America Sweepstakes for a chance to win various prizes, vote for their favorite Discover America pancake, and play trivia games.

The pancake flavors coming to IHOP this summer were inspired by various states. Tour 1, available in restaurants June 2 through June 29, includes three new offerings. California Strawberry is two buttermilk pancakes topped with cool strawberries in glaze, cream cheese icing, and whipped topping. Kansas Carrot cake is two oatmeal spice pancakes filled with diced Granny Smith apples, raisins, carrots, coconut, crunchy walnuts, and topped with whipped butter and cream cheese icing. The Maine Blueberry flavor is two buttermilk pancakes filled with blueberries and topped with whipped butter and powdered sugar.

Tour 2 will run from June 30 through July 27. Its three flavors are New York Cheesecake, Georgia Praline Peach Streusel, and All-American Red, White & Blueberry.

Tour 3, which runs from July 28 through September 7, will feature Washington Apple Crisp, Oregon Mixed Berry, and Louisiana Bananas Foster.

Each Discover America combo starts at $4.99 and includes the guest's choice of the same two Discover America pancakes, two eggs any style, and crispy hash browns. And, for just a little more, guests can add their favorite breakfast meat, including pork sausage links, hickory smoked bacon, or ham.