Industry News | January 18, 2013
Industry Vet Sheri Miksa Takes the Reins at Boneheads
Boneheads Grilled Fish & Piri Piri Chicken, the popular six-unit Atlanta-based fast-casual restaurant chain known for its signature Piri-Piri Chicken and distinctively flavored fresh grilled seafood menu, hasnamed 25-year hospitality and restaurant industry veteran, Sheri Miksa, as its new CEO and president.
“We are pleased to have attracted a talented executive like Sheri, with her extensive restaurant industry experience,” says Boneheads’ owner, Ron Barber, an Atlanta entrepreneur and businessman. “We are certain Sheri’s strong industry background, including her substantial time in the fast-casual segment and with franchised organizations, will help us build this brand into a major player in the growing fast-casual segment.”
Miksa’s prior chief executive roles include leading the 150-unit fast casual Rubio’s Restaurants chain and the 140-unit Robeks Juice brand, a 99 percent franchised fast-casual chain. At Robeks the number of restaurants increased by 50 percent during her tenure.
"I am excited about the future of Boneheads,” Miksa says. “Fast-casual, fresh-grilled seafood is an under-served segment, and Boneheads' crave-able Piri-Piri sauces enhance their chicken, as well as other menu options. I look forward to leading this brand to achieve its significant growth potential and to bringing these remarkable flavors, thanks to the Piri Piri peppers, to a broader U.S. audience.”
Previously, Miksa held executive roles with Seattle Coffee Company, Taco Bell Corporation, and LSG Sky Chefs. She holds an MBA from the Stanford Graduate School of Business; has served on the Board of Directors of Share our Strength’s Great American Dine-out and the Women’s Foodservice Forum (WFF); and serves on the Boards of Healthy Dining and Vita-Mix Corporation.
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