Industry News | March 29, 2010

Italian B.M.T. Is The Favorite Among Subway Fans

Subway restaurants today announced the results of an online poll that asked fans across the country to vote for their favorite footlong sub at www.SubwayFreshBuzz.com. The poll asked fans: What is America’s favorite footlong?

Thousands voted, and atop the leader board, with 26 percent of total online votes, the Italian B.M.T. was voted the nation’s favorite Footlong. Known as ‘the sandwich to conquer all hunger,” the Italian B.M.T. is served on freshly baked bread with sliced Genoa salami, pepperoni, Black Forest ham, cheese, and a choice of vegetables and condiments. Following are the top three “Favorite Footlongs” as voted by fans:

Italian B.M.T. (26 percent)

Sweet Onion Chicken Teriyaki (17 percent)

Oven Roasted Chicken (12 percent)

Results mark the culmination of the seven-week long “Footlong Nation Appreciation” campaign, developed to give thanks to the fans that made Subway footlongs famous. To provide an additional “Thank You,” Houston, the location which cast the most online votes, has been deemed “Capital of Footlong Nation” and will receive a donation of 500 footlongs to a local food bank.

Consumers also had the opportunity to win a variety of prizes, including free footlong subs for a year. New winners have been selected everyday via various online games, and fans will continue to have the chance to win prizes by entering at www.SubwayFreshBuzz.com through April 15, 2010.

“The Italian BMT certainly has some loyal fans, and we are glad we could offer it as a $5 footlong for a limited time,” says Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). “Congratulations to Houston, Texas, for earning the title ‘Capital of Footlong Nation.’ And thanks to all our fans that voted for their favorite footlongs.”