Industry News | October 27, 2009

It's All in a Name at Wahoo's Fish Taco

Wahoo’s Fish Taco unveiled the winning names of its “Taste It. Name It. Win It.” contest: Power Chopper Salad, Wafu Bowl, and Baja-ladas Platter. As a part of the chain’s 20-year milestone celebration, Wahoo’s added three new menu items and in turn asked loyal customers to help out with creating names for the meals. The winners will receive free food from Wahoo’s Fish Taco for one year.

“The response from our customers was tremendous—we received thousands of entries and were astounded and delighted at the creativity,” says Wing Lam, co-founder and partner of Wahoo’s. “We want to thank everyone who participated. It was a difficult decision to pick three winners. Every entry was original and it was exciting to review all the innovative ideas, several of which had our entire Wahoo’s team laughing.”

Winners Rosa Hopper of San Diego, Shelly Mayo of Brentwood, California, and Colleen Rose of La Verne, California, captured the attention of the founders with their suggestions.

The new items include the Power Chopper Salad, which includes the standard chopped salad fare but is enhanced with rice, beans, and salsa; the Wafu Bowl, which is a Tofu Combo Platter served with rice and the choice of white or black beans; and the Baja-ladas Platter, which includes the restaurant’s homemade Baja Roll served with enchilada sauce, cheese, and sides of both rice and beans.