Industry News | August 15, 2013

It's Tailgate Time at Smithfield’s

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Smithfield’s Chicken ‘N Bar-B-Q is bringing fans together again for its second Real Tailgate promotion: The RealTailgate.com College Football Podcast. Sponsored by Smithfield's and hosted by Demetri Ravanos and Rashim Lee, the weekly show focuses on college football with a North Carolina focus. In a new, exciting play this year, the Real Tailgate can be experienced live via a Google Hangout each Wednesday at 9:30 p.m., hosted by James Waldo and Ben Swain. To access the hangout, go to http://www.realtailgate.com or to its G+ Community http://bit.ly/RealTailgateCommunity

Smithfield’s Chicken 'N Bar-B-Q has grown through its mission to be real, not trendy, and the Real Tailgate hangout is as real as it gets. Featured guests include North Carolina collegiate coaches, college football analysts, and other national media hosts who will discuss predictions, plays, hype, and hope of all things college football. Undoubtedly, there will be talk of the Heisman candidates and other MVPs. In that spirit, Smithfield’s is rewarding fans who strike their “Real Tailgate Pose”with a $10 gift certificate and a chance to win a $500 cash prize and a 20-person Smithfield’s party pack.  

"The 'It's Just Not A Tailgate Without The Bar-B-Q' campaign was a great success last year, yielding a 20 percent increase in Tailgates sold,” says Richard Averitte, vice president of operations. “We believe the Google Hangout is the perfect complement to reinforce customer engagement, branding, and strengthen the campaign overall.”