Industry News | April 22, 2010

I've Got A Burger In Kalamazoo

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Smashburger, a fast-casual burger concept, signed an agreement with Smash Venture, LLC to operate six restaurants in the Kalamazoo, Michigan, metro area.

The deal with Smash Venture, LLC brings the number of signed franchise agreements to more than 350. By year’s end, Smashburger will have about 100 stores in more than 15 states.

Named for the cooking method used to create the perfect burger, Smashburgers are one-third or half-pound of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a grill to sear in the juicy flavors. To further the “better burger” experience, Smashburgers are served on an artisan bun and topped with real cheeses, fresh produce, and top-quality condiments.

Smashburger serves delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root beer floats.

“Smash Venture, LLC’s operational experience will be a great asset as we enter southern Michigan,” says Smashburger President Scott Crane. “Our partnership will make Smashburger Kalamazoo’s favorite place for burgers.”

“After trying Smashburger, I was impressed,” says Terry Henderson, Smash Venture, LLC CEO. “The time is right for Smashburger to enter the Kalamazoo area because residents are looking for somewhere they can enjoy exceptional ‘better burgers.’”