Industry News | August 15, 2001

Jack on the Block

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On Saturday, Aug. 25, The Jack in the Box Foundation will launch an auction of Jack advertising memorabilia on the online auction site eBay, including a once-in-a-lifetime opportunity to meet Jack on the set of an upcoming Jack in the Box commercial. All proceeds from the auction will go to Big Brothers Big Sisters of America® (BBBSA), the primary charitable partner of The Jack in the Box Foundation.

"Jack is an extremely busy corporate executive and family man who rarely makes public appearances,'' said Greg Joumas, division vice president of advertising at Jack in the Box. "But he's thrilled about this opportunity to meet with one of his many fans and help Big Brothers Big Sisters of America.''

The additional eight lots slated for auction include framed photos and props from popular Jack in the Box commercials, such as a football jersey from the "Carnivores'' ads that feature Jack's football team, the director's chairs used by "Mr. Box'' and `"Mr. Ball'' in the ad "Interview,'' and the pointy, knit cap worn by a "99-cent'' boy in the ad "99-cent Boyz.''

Jack in the Box memorabilia have become hot collectibles, with dozens of items peddled each day on eBay and other online auction sites.

"There's already a strong market on eBay for merchandise bearing Jack's likeness,'' said Joumas. "But unlike the antenna balls, Pez dispensers and bendable toys you see on the site every day, these auction items are generally one-of-a-kind collectibles not available anywhere else.''

The Jack in the Box Foundation auction benefiting BBBSA will run through Monday, Sept. 3. For a full list of auction items, visit www.jackinthebox.com.

Founded in 1904, BBBSA is one of the nation's most experienced and widely known youth-mentoring organizations. BBBSA has provided professionally-supported one-to-one mentoring relationships for more than a million children through its more than 500 affiliated agencies. BBBSA is headquartered in Philadelphia. For more information, visit BBBSA's website at www.bbbsa.org or phone 215/567-7000.

A national BBBSA sponsor since 1998, The Jack in the Box Foundation has provided more than $1 million in financial support and services through contributions from Jack in the Box Inc. and its employees, community fund-raising activities, and volunteer efforts.