Industry News | August 6, 2014

Jack in the Box Adds Croissant Donut, Breakfast Burritos

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Jack in the Box is launching three new breakfast items: the Meat Lovers and Grande Sausage Breakfast Burritos, as well as Jack’s new and exclusive Croissant Donuts.

The new foil-wrapped Breakfast Burritos are filled with eggs, meat, and melted Cheddar and Pepper Jack cheeses, and are the heftiest burritos Jack in the Box has ever served. The Meat Lovers Breakfast Burrito is loaded with sausage, ham, and bacon, while the Grande Sausage Breakfast Burrito is stuffed with sausage, hash browns, bacon, and Jack’s new creamy Sriracha sauce. Both burritos are wrapped in a large Guerrero Tortilla and served with a side of fire-roasted salsa.

Jack in the Box’s new Croissant Donuts, meanwhile, are a pop-able, portable, and sharable breakfast for those on the go. Combining the sweetness of a doughnut with the buttery flakiness of a croissant, these Croissant Donuts are served hot and dusted with cinnamon sugar. Available as a one- or three-piece order, these treats are around for a limited time only.

“Starting your day right with a hearty breakfast is key, and we’re proud to offer bigger and better menu items for our guests,” says Iwona Alter, vice president of menu strategy and innovation. “Our new Breakfast Burritos and Croissant Donuts give our guests great new options—whether it’s something savory or something sweet, we’ll definitely make sure it’s craveable and delicious.”

Jack in the Box’s new Breakfast Burritos and Croissant Donuts, along with the entire breakfast menu, are served all day at participating Jack in the Box restaurants.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.