Industry News | June 12, 2006

Jack in the Box Adds Fruit, Water to Menu

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Coinciding witht the onset of summer, Jack in the Box has added a fruit cup and bottled water to its menu. Jack's Fresh Fruit Cup, provided by Del Monte, offers a 7-ounce serving of cantaloupe, honeydew, pineapple, and red grapes served in a sealed cup that makes it easy to pick up while on the go.

"When the summer heat kicks in, consumers crave something that tastes light and refreshing," said Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "Our Fresh Fruit Cup is cool and crisp and makes a great side for a Breakfast Jack in the morning or a ciabatta burger at lunch or dinner."

In addition to the Fresh Fruit Cup, Jack is adding Dannon bottled water to its beverage menu. The new Fresh Fruit Cup and bottled water are available for the suggested prices, excluding tax, of $2.29 and $1.29, respectively, at all participating Jack in the Box restaurants.