Industry News | October 28, 2008

Jack in the Box Adds Homestyle Chicken Fillet

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Jack in the Box is rolling out a Homestyle Chicken Fillet.

The new menu item debuted yesterday in several Jack in the Box markets, primarily in the Central and Southeastern U.S. Jack's new Homestyle Chicken Fillet has a buttery, crispy coating and is offered on two new products--the Homestyle Ranch Chicken Club that features the chicken fillet on a toasted bakery-style bun with bacon, Swiss-style cheese, green leaf lettuce, and sliced tomato topped with ranch sauce, and the Breakfast Homestyle Chicken Biscuit, which features a chicken fillet on a warm buttermilk biscuit.

"Crispy chicken items are very appealing to consumers," says Teka O'Rourke, director of menu marketing and promotions for Jack in the Box. "We've had great success with our Jack's Spicy Chicken sandwich and think the home-made flavor of our new Homestyle Chicken will also be a hit with guests."

Jack's new Homestyle Ranch Chicken Club and Breakfast Homestyle Chicken Biscuit are available for the suggested prices, excluding tax, of $4.29 and $2.99, respectively, at all participating Jack in the Box restaurants. Both products are served all day. Prices may vary.