Industry News | January 8, 2007

Jack in the Box Adds New Breakfast Sandwich

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Today, Jack in the Box restaurants introduce the Bacon Breakfast Jack™, a twist on the chain’s classic Breakfast Jack® sandwich that traditionally comes with ham. Featuring tha fried egg, American cheese, and crispy bacon on a warm, soft bun, the new Bacon Breakfast Jack is not only tasty, it’s also a great value at $1.29.

“Our new Bacon Breakfast Jack offers guests everything they’re looking for in a breakfast item,” said Teka O’Rourke, director of menu marketing and promotions for Jack in the Box Inc. “It tastes great, it’s portable, and it’s easy on the wallet. We also serve our breakfast menu around the clock, so you can order a Bacon Breakfast Jack morning, noon and night.”