Industry News | November 9, 2009

Jack in the Box Being a Good Big Brother

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Jack in the Box unveiled its newest antenna ball—a product made to top a car antenna—which will raise money for Big Brothers Big Sisters, the nation’s largest donor-supported network of volunteer mentors of youth.

The limited-edition antenna ball features a Jack-style noggin sporting a backwards baseball cap and red wrap shades, and blowing a gum bubble. The antenna ball is available for $1, plus tax, at all participating Jack in the Box restaurants, while supplies last. Seventy percent of antenna ball sales will go to Big Brothers Big Sisters, the primary charitable partner of Jack in the Box for more than a decade. This is the second year that Jack in the Box has sold a limited-edition antenna ball to raise funds for Big Brothers Big Sisters. Last year’s promotion raised nearly $360,000 for the youth mentoring organization.

Jack in the Box will also promote its Big Brothers Big Sisters partnership at the 2010 Tournament of Roses Parade in Pasadena, California, where the company will again enter a float. The company’s 2009 entry, dubbed Jack-O-Licious, won the Extraordinaire Trophy as the most spectacular entry over 55 feet. Riding along with Jack atop the 2010 float will be the 2009 California Big Sister of the Year, Christy Stoeckel, and her Little Sister, April.

“Having a mentor can literally change a child’s life, and that’s why we’re so dedicated to our partnership with Big Brothers Big Sisters,” says Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc. “We’re looking forward to our antenna ball promotion and the Tournament of Roses Parade as great opportunities to raise money and awareness for a terrific cause.”