Industry News | January 30, 2014

Jack in the Box Brings Home the Bacon

Jack in the Box announced the launch of its Bacon Insider burger featuring a beef patty with bacon pieces mixed right in, sandwiched between six half slices of hickory-smoked bacon and topped with a bacon mayo sauce. Served on Jack in the Box’s new brioche bun, the burger also has lettuce, tomato, and American cheese.

The new Bacon Insider is the star of the chain’s new commercial, created by Secret Weapon Marketing and debuting in regional ads starting Sunday, February 2, 2014, during the Super Bowl.

“What better way to honor America’s favorite pigskin tradition than by giving America a bacon burger unlike any they’ve ever tasted before,” says Iwona Alter, vice president of menu strategy and innovation for Jack in the Box. “We didn’t just put bacon on the burger. We put bacon in the burger, on top of the burger, underneath the burger, and mixed it in the special bacon mayo sauce!”

The commercial will give fans a look into Jack’s bacon-crazed farm featuring Curly Fry trees, a brioche bun barn, and the Bacon Insider Bork: a little pig complete with cow-like horns.